MATIERE PREMIERE is a French high-end perfume brand created by master perfumer Aurélien Guichard and launched in 2019. As the name explains, each MATIERE PREMIERE fragrance is built around one central, natural ingredient used in high dosage. 

The House’s perfume collection is currently available in over 40 countries in Europe, the Middle East, China, Australia and the USA, at retailers’ physical boutiques and online. Germany is a strategic market with a presence is several prestigious points of sales in Munich, Berlin, Hamburg, Stuttgart, Düsseldorf & Köln.